Terry Hoage Vineyards expands, rebrands as TH Estate Wines
Terry Hoage Vineyards today announced that, as part of a planned expansion, it is rebranding as TH Estate Wines. The rebrand includes a new logo, which exemplifies the wines it produces and creates a foundation for further diversification, including the introduction of a new label, Decroux, in 2016, which will focus on elegant, cool climate pinot noir, syrah and grenache.
TH Estate Wines was founded by Terry Hoage, a two-time All-American, who spent 13 years as an NFL player, including a 1992 Super Bowl win, and his wife, Jennifer. Since 2002, the winery has focused on the production of Rhone-style wines from its organically-sustainably farmed estate in the Willow Creek AVA of Paso Robles. The winery has received numerous accolades from publications such as Robert Parker’s Wine Advocate and The Wine Spectator, and is noted for its complex wines expressing exceptional fruit that is forward and focused.
According to Jennifer Hoage, the new name is part of an overall initiative to evolve the acclaimed winery to the next level of growth, with a new and innovative customer experience for wine club members, a new tasting room, including a private tasting room, expanded case production and distribution, and a new website.
“Our philosophy has always been to respect our land, our grapes and all our customers. Our expansion, and the development of our new brand, has evolved carefully and with this mission top of mind,” said Jennifer Hoage. “Our focus is on bringing the TH Estate Wines experience to more consumers, without sacrificing our roots and overarching goal of excellence.”
The TH Estate Wines portfolio includes its classic lineup of estate red and white Rhone-style wines, bottled under TH Vineyards, including both cuvee and varietal bottlings of syrah, grenache, mourvedre, grenache blanc, picpoul blanc and roussanne, with labels like ‘The Hedge’, ‘Skins,’ ‘the 46’ that reference co-owner and winemaker Terry Hoage’s NFL past.
New to the portfolio is the Decroux label, which will be introduced in 2016. Decroux wines are vinified by Jennifer Hoage who, in addition to being a winemaker, is also an artist, journalist, and a former student of the renowned French corporal mime Etienne Decroux. Like their namesake, Decroux wines will seek to exhibit finesse and elegance in the essence of existence. The folio will focus on varietals from cooler Central Coast climates. Decroux will initially be offered exclusively to club members.
Since 2004, Terry and Jennifer have shared winemaking duties and the farming of the 26 acre, organically farmed Rhone varietals.
“Our winery from inception is, at its core, the labor and passion of the Terry Hoage family but, as our business continues to evolve and our wine family expands, we wanted to find an expression that would put the emphasis squarely on the wines and provide a springboard for the development of our new labels,” said Terry Hoage. “We believe our new look and name reflect both our minimalist and nuanced approach to winemaking, as well as our commitment to producing world-class and sophisticated wines.”