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It’s time to plan your holiday advertising 

holiday advertising

With the holiday shopping season starting now, it’s time for local businesses to run seasonal advertising campaigns.

The Paso Robles Daily News is offering two “Shop Local” advertising packages to help businesses capture more of the holiday shopping dollars spent by Paso Robles residents. Businesses can reach more than 70,000 readers of the Paso Robles Daily News with an online display ad marketing campaign.

In addition to the Gift Guide, there will be a Holiday Dining Guide, Holiday Church Services, and Holiday Wishes for local organizations to send their holiday greetings to the community.

Holiday advertising works!

  • People are in the buying and gift-giving spirit.
  • Your competition will be advertising. If they’re not, you have a huge advantage!
  • TOMA – Top of mind awareness. During the holidays, people have a number of things on their minds. Even if you’re not selling gifts, you don’t want them to forget about you.
  • People are looking for deals and gift ideas – paying attention to ads.
  • Increased sales numbers. Some businesses experience a 50% sales increase, or more, from a holiday marketing campaign.

Holiday Ad Packages

Shop Local #1 – Nov & Dec – $275/month includes
  • Your online ad will get over 35,000 views per month on the website and be included in the daily email to 6,700 local subscribers!
  • You will be included in the “SHOP LOCAL Gift Ideas” article published in November and December with a paragraph featuring your Holiday gift offer along with a photo and contact information. This will be posted on and as a promoted news story throughout November and December.
  • The Shop Local will be promoted to more than 30,000 local Facebook and social media followers reaching your target consumers.
Shop Local #2 – Nov & Dec – $350/month includes

• Everything included above with 70,000 views per month.

For more information, call Access Publishing at (805) 226-9890,
or email

Why online advertising?

Shoppers are looking online now more than ever. A recent study shows that 90-percent of daily media interactions are screen-based, leaving only 10-percent to newspapers, radio, and magazines.

online advertising

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About the author: Access Publishing

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on Paso Robles Daily News on Google, Twitter, LinkedIn, or follow his blog.