Paso Robles News|Friday, April 23, 2021
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Tooth & Nail Wines names Erin Holleran regional sales manager for NorCal 

Erin Holleran

Erin Holleran

Tooth & Nail Wine Company recently named Erin Holleran regional sales manager for Northern California and Texas. Holleran brings a wealth of sales and marketing experience to Tooth & Nail Wine Co., having previously managed on-premise sales for Moet Hennessy, USA. The luxury portfolio of Moet Hennessy (LVMH), under her purview in Northern California, included Moet and Chandon Champagnes and Veuve Clicquot Champagnes, among other luxury brands. Before that, Holleran held successful stints with Glazer’s Distributors and Domains & Estates in North Texas.

Holleran, who is certified as a Specialist of Wine, a Level One Sommelier, and who passed the WSET Level II with distinction, will now represent the Tooth & Nail Wine Company portfolio, which includes luxury brands, Amor Fati and Stasis, as well as the ultra-premium Tooth & Nail Audubon collection. “I am thrilled to join the Tooth and Nail team as Northern California and Texas Regional Manager. Right now is an exciting time for the brands, and I look forward to growing the Tooth and Nail portfolio in Northern California and Texas,” says Holleran.

Founded by Paso Robles-based vineyard manager Rob Murray in 2010, the Tooth & Nail Wine Company rose in popularity among consumers, particularly millennials, seeking out adventurous, paradigm-shattering principled brands, the company says. Murray’s vision for Tooth & Nail Wine Company included a suite of boldly colored, boundary-pushing labels that feature motifs from the literary and natural worlds.

Murray, known for his rebellious choices and progressive, creative branding, was the first vintner in the nation to employ augmented reality technology in wine labeling, thereby injecting a sense of movement and play onto a stationary bottle of wine. This inventive technology, in tandem with Murray’s incorporation of over 400 types of cryptocurrency as forms of payment, resulted in Tooth & Nail Wine Company being recognized as one of the nation’s more advanced and radical wine companies.

Murray earmarks a percentage of profits from T&N Wine Co. for “1% for the Planet”, joining companies like Patagonia, Boxed Water and Honest Tea, in giving to vetted environmental non-profit organizations.



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