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Vina Robles Amphitheatre hires new promoter 

New promoter aims to increase the quantity and quality of live entertainment

Vina Robles AmpphitheaterNederlander Concerts’ CEO, Alex Hodges, announced today a new partnership with Vina Robles Amphitheatre in Paso Robles as the exclusive booking agent, producer and promoter for the annual summer concert series.

This multi-year agreement aims to increase the quantity and quality of live entertainment during the concert season from Apr. 1 to Nov. 30 at the amphitheater. Opening in 2013, the amphitheater is a 3,300 capacity venue that hosted more than 32,000 fans during its inaugural season, making it one of the largest outdoor venues for arts and entertainment in San Luis Obispo County.

“Vina Robles Amphitheatre is a first class venue that complements our roster of award-winning small to mid-sized venues throughout California,” said Hodges. “The venue is sustainable at 3,300 seats and allows for repeat business with artists looking to play a venue of this size. It’s great for tour routing and a beautiful venue in an underserved market.”

“We look forward to working with Nederlander Concerts and know they will provide the attention and focus that this beautiful amphitheater deserves,” said Tim Reed, general manager of the amphitheater. “Their expertise in mid-sized venues up and down the coast is unparalleled and we think this partnership will be mutually beneficial.”

Last season the venue hosted a variety of world-renowned artists including Bonnie Raitt, Darius Rucker, Peter Frampton / BB King, Yes, Lyle Lovett, Michael Franti + Spearhead, The Doobie Brothers, George Lopez and John Fogerty, among others.

About Nederlander Concerts

Headquartered in Los Angeles, Nederlander Concerts promotes and produces a wide range of quality live entertainment across the West Coast. This boutique event promotion firm exclusively operates and/or programs the most coveted and awarded small to mid-size venues including The Greek Theatre and the Pantages Theatre in Los Angeles, the Santa Barbara Bowl, City National Grove of Anaheim, City National Civic of San Jose, Galen Center at USC and now the Vina Robles Amphitheatre in Paso Robles. In addition, the company promotes events at third party arenas, theatres and clubs up and down the coast including the Honda Center, San Diego Civic, RIMAC Arena and Field at UC San Diego and Raley Field in Sacramento.

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About the author: Publisher Scott Brennan

Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Follow him on , Twitter, LinkedIn, Facebook, or follow his blog.

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