Wine Alliance releases new ‘Home with Paso Wine’ program
–The Paso Robles Wine Country Alliance unveils its new Home with Paso Wine program, meant to bring the Paso Wine country experience home to its fans. Along with listing purchase specials for over 60 wineries in the Paso Robles wine region, Home with Paso Wine also features new and fun ways to connect with the area’s wineries. Through independent virtual experiences, Paso Wine led Zoom Hangouts, winemaker contributed playlists and home recipes, binge watch recommendations, and the wines that pair, as well as a published photo gallery featuring fans’ posts, there are some creative new ways to experience the Paso Robles wine region. Visit Pasowine.com to see all that is available with Home with Paso Wine.
Immediately following the recommended closures of tasting rooms across California, wineries began to design special opportunities to continue to connect with those patrons who favored their wines direct from the cellar door. The Paso Robles Wine Country Alliance created the Home with Paso Wine program to help wineries broaden their reach. The list of exclusive offers included discounted wines and shipping premiums, but also showcases a list of services like delivery or curbside pick-up, which includes what restaurants have extended for take-out food options. This extensive list is continually being updated.
“The Paso Robles wine community’s relationship with its fans is tight, so not surprisingly our wineries quickly adapted into virtual experiences to continue to enrich that commitment,” said Joel Peterson, Executive Director of the Paso Robles Wine Country Alliance. “Our team created Home with Paso Wine as a fun and unified way to connect with fans who have supported Paso Wine country for years. With so many wine lovers sheltering at home, we knew we had to bring the Paso Wine experience to them.”
If you cannot have visitors in the tasting room, bring the tasting room to the visitors. Virtual Experiences offer the viewer a chance to still have a memorable tasting with the winemakers and growers of the region. It also creates a platform that allows a winery’s creativity and innovation to shine, since no tasting is the same and everyone has a different way to present their story. Not all are on a reoccurring basis, so check back often to see what’s new.
Beyond the tasting experience, the Paso Robles Wine Country Alliance created the Paso Wine Zoom Hangout to create an opportunity for Paso Wine fans to hear what is happening in the region from a panel of winemakers and personalities. Set up as a webinar, the audience can listen in while the ingenuity and camaraderie of this region is on full display during these unscripted conversations. At 30 minutes long, its just the right amount of time to take a break from your day with a glass of Paso Wine.
The personality of the wine community continues to be shared through sound, sight, and smell, just through something other than a glass of wine. The winemakers and characters of Paso Robles have created Spotify playlists to be enjoyed with your favorite Paso Robles wine. Sometimes sleepy, sometimes brash, you can guarantee these lists were created with a glass in hand. Home recipes are as unique as a vintage, compiled for you are some Spirit Lifting Recipes as provided by the wineries, complete with a pairing suggestion of course.
Can you pair a wine with anything? In Paso, we think so. Check out the Binge-Worthy shows now available at your streaming service, and the wines we suggest you pair with them. 90s sci-fi to big cat breeding and primetime smut, you’d be surprised at how spot on the pairing can be. Home with Paso Wine programs wouldn’t be as fun without sharing, so the Alliance created a way for our fans to share their at-home experience simply by including #HomeWithPasoWine in social media posts. Images are curated and shared to the Paso Robles Wine Country Alliance Facebook and Instagram sites as well as on the Home with Paso Wine Photo Gallery.
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