Wine brand expands community support through Brighter Future Initiative
– Treasury Wine Estates has expanded its Brighter Future Initiative to include investments in California wildfire recovery, education, and workforce inclusion efforts.
The Brighter Future Initiative, launched in 2023 following the company’s acquisition of Daou Vineyards, focuses on supporting communities where Treasury Wine Estates operates by partnering with residents, businesses, and local organizations.
As part of its recent efforts, the company introduced a donation-matching program for Children of Restaurant Employees in response to the Los Angeles wildfires. The program raised nearly $7,000 and continues Treasury Wine Estates’ sponsorship at the Bronze level.
Additionally, the company donated a portion of proceeds from its California-based wineries to the Cal Fire Foundation in February to assist firefighters, families of fallen firefighters, and communities impacted by the fires.
Treasury Wine Estates also confirmed two new scholarships for students at California Polytechnic State University in sustainable viticulture education and made a donation to Napa Valley College to support the development of its Wine and Hospitality Training Center.
Through its La Raza employee resource group, the company contributed to a scholarship fund for the Napa County Hispanic Network to support inclusion efforts and career development in the wine and hospitality industry.
“We are committed to building a more sustainable and inclusive future in our region and the wine industry,” said Ben Dollard, president, Treasury Americas. “Through the Brighter Future Initiative, we’re taking meaningful action to support our communities, driving environmental stewardship by contributing to sustainable viticulture and hospitality education programs, and fostering diversity so the communities we cherish today can thrive for generations ahead.”
Treasury Wine Estates has also made commitments to reduce its environmental footprint and improve inclusion within its operations. Since 2021, the company has reduced its scope 1 and 2 greenhouse gas emissions by 66 percent and expanded sustainability certification across its leased and owned vineyards.
Additional efforts in the Americas include:
Launching Drop of Sunshine, a collaboration with media company Hello Sunshine, led by a female team, to highlight women’s stories and reflect diverse wine consumers
Working toward a global goal of net-zero emissions across scopes 1 and 2 by 2030
Contributing to the Napa River Restoration to help return the river and the surrounding areas to their natural habitat
Supporting underrepresented voices through employee resource groups and the Empower Me program, a global sponsorship effort for high-potential talent
Offering inclusion, equity, and diversity training and resources to leadership to address unconscious bias and support diverse teams
Treasury Wine Estates continues to invest in programs that combine environmental stewardship, education, and inclusive growth across its operations in California and beyond.
