Wine industry leaders to host ‘Wine 101’ workshop
Interactive event takes place on June 12 at Atascadero City Hall
—Three wine industry leaders are inviting local hotel employees to raise their hospitality game with “Wine 101”—an interactive 90-minute workshop designed to help hotels better cater to travelers in the Paso Robles wine country. The event will take place on June 12 at Atascadero City Hall starting at 9 a.m.
This one-of-a-kind workshop will be steered by master sommelier Chuck Furuya of DK Restaurants in Hawaii; Christopher Taranto, communications director at the Paso Robles Wine Country Alliance; and Amanda Wittstrom-Higgins, VP of operations at Ancient Peaks Winery.
The cost to attend is $20. To register, click here.
“Wine, tourism and lodging are intimately linked in our region—and the guest experience at local hotels increasingly depends on having wine-knowledgeable staff,” said Wittstrom-Higgins. “This workshop will educate frontline hotel employees about the local wine industry, and will give them the tools to ensure guest satisfaction and loyalty.”
The Wine 101 workshop will unfold as follows:
- Welcome—networking with coffee and pastries
- An overview of the Paso Robles AVA by Christopher Taranto
- Tools & Resources: An introduction to key wine service tools and regional educational resources
- Experts Weigh In: Chuck Furuya on being passionate about wine, and how to impart that passion to others
- Aroma Station: An interactive introduction to natural aromatic components in wine—and how to identify them yourself
- Situational Role Play: How to accommodate and interact with wine-curious and wine-savvy guests.
This workshop is a satellite event of Wine Speak Paso Robles, a premier trade event that will return to Atascadero on Jan. 7-10, in collaboration with Visit Atascadero. For more information, visit www.WineSpeakPaso.com.
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