Barnett Cox & Associates receives four ‘Image Awards’
Demonstrating excellence across a variety of public relations strategies, Barnett Cox & Associates (BCA) was awarded four Image Awards for high profile campaigns from the Public Relations Society of America (PRSA). The firm earned two Awards of Excellence and two Awards of Merit from the California Central Coast chapter, which includes San Luis Obispo, Monterey, Fresno, Kern, Mariposa and Tulare counties. Awards of Excellence are the top honors from PRSA.
One Award of Excellence was won for news releases prepared for the City of San Luis Obispo outlining how the city intended to respond to the planned closure of the Diablo Canyon Power Plant. The second Award of Excellence was in the Special Events category for budgets over $5,000 for the promotion of Cowparade SLO County, a public art and charity event. The promotion campaign integrated news releases, media coordination, social media strategies and a series of popular videos featuring an adventurous cow participating in fun activities across the county to win more than 100 media placements and statewide attention for the first-ever event.
Two Awards of Merit were awarded for:
- 40 Prado Homeless Services Center Fundraising Campaign (Campaign of the Year) for BCA’s successful efforts to help raise community support and the more than $5 million needed for a new homeless shelter in San Luis Obispo included donated newspaper, TV and radio ads, a long form video, social media campaign, speaker presentations and other elements that culminated in a well-attended groundbreaking ceremony.
- Eagle Ranch Conservation (Special Events for Budgets Under $5,000). The promotion by BCA included announcing the permanent protection of more than 3,000 acres of land included a press release, photos, and videos at an event that included recognition for the late Roger Lyon, a leading local conservationist.
“We are especially proud because these campaigns all supported the community we live in,” said BCA’s President and CEO Maggie Cox. “And the campaigns showed our wide range of offerings – from the written word and social media to video, photography and more.”
BCA Account Manager Courtney Meznarich was on hand to receive the honors at PRSA’s awards ceremony held in Fresno. Barnett Cox & Associates is a full-service public relations and marketing firm located in San Luis Obispo, CA. Learn more about BCA on the website and follow BCA on Facebook.
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