Local production firm creates ‘California Dream Eater’ videos
Episodes feature local finds such as Splash Cafe clam chowder, Madonna Inn pink champagne cake
–Juice Media of Paso Robles has traveled hundreds of miles in an effort to visually capture the very best “Dream Eats” across California for the web series, California Dream Eater.
The web series is the brainchild of Sacramento ad agency Mering Carson and commissioned by Visit California, which aims to bring more tourism to the Golden State. Juice Media served as the production company, overseeing all creative aspects of video production and editing.
Dina Mande, creative director and owner of Juice Media, directed the series from start to finish. She says she took great care to capture, “the magic behind each compelling dish.” Mande worked closely with comedy actor and culinary ambassador Chase Ramsey, who adds humor and warmth to the series.
“The Juice team was honored to feature three San Luis Obispo County establishments, especially, for the California Dream Eater series,” Mande said. “The whole project was an incredible experience, not unlike a road trip where you get to make a pit stop for the very best food on earth.”
Millions of viewers have seen Mande’s videos depicting creamy clam chowder at Pismo Beach’s Splash Cafe, creative cocktails at downtown SLO’s Sidecar, and frosty pink champagne cake at the area’s iconic Madonna Inn.
“We’re a small production company with a big heart, so it means the world for us to partner with Mering Carson and Visit California for this major ad campaign,” Mande said. “The response locally and worldwide has been overwhelming, and it’s been incredible to share San Luis Obispo’s amazing bounty with the rest of the world. My approach to the series was always to keep it fun, energetic and colorful in a vibrant, true-California way.”
To view the latest Dream Eater Series, including specific videos featuring San Luis Obispo County eateries, go to visitcalifornia.com/dream365tv/original-series.
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