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Looking Back: Paso Robles on March 16, 1950 

Click here to read the full front page of the March 16, 1950, Paso Robles Journal.

Editorial comments on the news from the Paso Robles Journal on March 16, 1950.

Along with the news about the school board raising school taxes, the week around March 16 seemed to be quite busy for Paso Robles. Merchants were getting ready for a three-week shopping spree, television was coming to town, problems of youth were being addressed and the new two-toned Chevrolet Bel Air was on display at a local car dealership.

Festival to Open Saturday

The Chamber of Commerce and Paso Robles merchants launched a three-week “Shoppers Spring Festival.” The not-to-be-missed festival was an opportunity for bargains on everything from “a stepladder to a new 1949 Hudson automobile.”

Television Forecast for Paso Robles During 1950

Television was promised to arrive by the end of the year. The first station would be in San Luis Obispo with the transmitter on the “highest hill in that district.” Due to the $125 per hour cost, the first programs were to be “national re-broadcasts from film.”

B.P.W Conducts Panel on Youth Problems

The Business and Professional Women’s club set out to solve the many problems confronting the youth of 1950 by offering suggestions for shopping, “assembling a smart wardrobe,” and discussing “beauty and personality.” Good grooming, “good English, and good arithmetic” were also recommended for “those going in search of jobs.”

Students “Social Relations” Topic of Annual Conference

The annual student’s conference, sponsored by the Central Coast YMCA, Hi-Y and Tri-Hi-Y Council was announced for Saturday, March 18 at Paso Robles High School.

New Bel Air Now on Display at Sid Nichols

Paso Roblans got a peek at the newest 1950 model Chevrolet Bel Air, a luxurious six-passenger coupe offering “all the swank of the convertible with the practicality of the solid top.”

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This “Looking Back” view at Paso Robles history comes from one of the hundreds of local newspapers in the Paso Robles Area Historical Society collection. Several local newspapers, dating from the 1800s, have reported on local, national and world events, providing priceless historical views of our community that are not available from any other source. The Historical Society is seeking community support for the multi-phased Newspaper Preservation Project to help fund the transfer of these aged and fragile pages to microfilm and digital images. See the society website for more information about becoming a member or donating to any phase of this project.

The Paso Robles Daily News is pleased to support this important project. Watch this space for future “Looking Back” articles.



About the author: News Staff

The news staff of the Paso Robles Daily News wrote or edited this story from local contributors and press releases. The news staff can be reached at